AEO

Short for Answer Engine Optimization. The practice of optimizing a piece of content, web page, or website to show up in AI-generated answers. Also known as GEO.

copywriting

A type of writing designed to influence the reader to take action. Used for marketing and sales.

content marketing

A type of marketing that uses content (written, spoken or visual communication) to influence the target audience.

distribution

In content marketing, refers to a strategy for reaching the intended audience with the content. “You have a good idea for content, but how will you distribute it?”

GEO

Short for Generative Engine Optimization. The practice of optimizing a piece of content, web page, or website to show up in AI-generated answers. Also known as AEO.

influencer marketing

A type of marketing that has influential people share content featuring or relating to the brand in order to influence a target audience.

marketing

The act of sharing ideas in order to make change. Learn more in this post.

SEO

Short for Search Engine Optimization. The practice of optimizing a piece of content, web page or website to show up in search results.